Industry NewsTechnology

Online listings battle sweeps U.K.

News analysis: Report from the European housing market

Editor's note: This is the second part of an occasional series. Inman News Publisher Brad Inman is chronicling his real estate observations in Europe as he meets up with real estate industry officials abroad. His travels will take him to Amsterdam, Berlin and Paris, among other destinations. See Part 1, "Brits get thumped like U.S."; and Part 3, "Dutch toughen up for downturn." LONDON -- Despite the housing mess in the U.K., there is no shortage of innovation in the technology real estate sector as start-up companies and mainstream media firms like News International race to take advantage of the opportunity online with property sales and rentals. "In some ways, we are ahead (of the states), and in other ways we are behind," said Ed Freyfogle who founded and runs real estate Web site Nestoria, which provides real estate traffic to a range of European Internet sites, charging for clicks. Competition in the online sector heated up in the last y...