Online listings battle sweeps U.K.

News analysis: Report from the European housing market

LONDON — Despite the housing mess in the U.K., there is no shortage of innovation in the technology real estate sector as start-up companies and mainstream media firms like News International race to take advantage of the opportunity online with property sales and rentals.

"In some ways, we are ahead (of the states), and in other ways we are behind," said Ed Freyfogle who founded