Industry NewsTechnology

Homes & Land partners with Yahoo! Real Estate

Print, online publisher selling featured listings

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Print and online publisher Homes & Land is offering its advertisers featured listings on Yahoo! Real Estate -- and the company says it will be the only real estate media company doing so for several months under an exclusive agreement.Homes & Land, which also has alliances with sites like Trulia, Zillow and the Wall Street Journal's, says the deal represents a deepening of the company's decade-long relationship with Yahoo, which online metrics company Hitwise ranks second only to among real estate related Web sites.  "We've got over 20 partners right now, and we partnered with Yahoo at least 10 years ago," said Rob Wicker, Homes & Land's chief marketing officer. "This is really just an expansion of our relationship."Until now, that relationship was not a revenue-generating one -- Homes & Land, like other real estate publishers and portals, has been sending Yahoo! listings on behalf of Realtor clients.Now, Homes &...