Metropolitan Regional Information Systems Inc., which servers the Greater Washington, D.C., region as the nation's largest multiple listing service, today announced the launch of its revamped public-facing Web site, HomesDatabase.com, in beta. The retooled site features keyword and natural language search capabilities, side-by-side property comparison tools and automatically generated suggestions of similar properties based on a user's search queries, among other enhancements. Jonathan Hill, vice president of business development for MRIS, said the site is expected to operate in beta for a couple of months before becoming the default site. "It gives us a chance to make some final tweaks to the site," he said, and MRIS is planning to launch a major marketing campaign for the new site in first-quarter 2009 that will include radio, newspaper and online advertising. The MLS has already promoted the new site tools to its participants using a comic book character dubbed...
Nov 11
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