As 21st century real estate professionals, it might be impossible to understate the importance of Google. Not only does Google provide many professionals with free tools for business through Google Apps, but Google search engine rankings are a pillar of every real estate professional’s Internet presence.

As 21st-century real estate professionals, it might be impossible to understate the importance of Google. Not only does Google provide many professionals with free tools for business through Google Apps, but Google search-engine rankings are a pillar of every real estate professional’s Internet presence.

Inman member Cheryl Waller started a very interesting discussion about the future of Google’s search ranking system. The discussion is lively, and it is most certainly important for any professional who has or wants a significant Internet presence. You can read the discussion on her topic, "Goodbye to Google Ranking."

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