Industry NewsTechnology

Trulia green and the ‘Markerman’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

SAN FRANCISCO -- Visitors to real estate company Trulia's headquarters, in a brick building on Utah Street, are greeted by a lot of green. There are plants everywhere, on almost each and every desk and windowsill. Lime-green couches and chairs -- which borrow from the palette of the company's logo -- brighten up the welcome desk. In the corner suite, windows cover two sides of the space and the company's signature color plasters a back wall. The environment, despite the loud colors, is inviting and unexpectedly calming. A dog trots around, and later settles on the floor in a conference room where a meeting is being held. An intern dons the Trulia "Markerman" costume -- the company's mascot is styled after a map pointer icon displayed at the site. A well-known character at real estate events, the lime-green Markerman character is portrayed on this day by Trulia intern and University of California, Los Angeles, sophomore and computer science major Alan ...