Century 21, RE/MAX lead in brand awareness

Real estate brief

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Century 21, RE/MAX, Coldwell Banker and Prudential are among the leaders in real estate brand awareness, according to the results of an online consumer survey.

They survey, which is based on 875 online interviews between March 3 and Aug. 10 with U.S. adults who bought or sold a home in the past two years or plan to purchase or sell a home in the next two years, was conducted for Century 21 by Millward Brown, a market research company.