BrokerageIndustry News

Picturing real estate through agent’s eyes

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Parking outside of a red farm-style house on Francisco Street in Berkeley, Calif., Realtor Ira Serkes steps out of his car and pulls out a camera from his vest pocket. He walks around the property, taking pictures of the rooms and the backyard. Then he stops on the sidewalk before getting into the car to snap a photo of the apartment building across the street. "My plan is to give clients the information to make the right decision," Serkes says. "If they don't like the apartments across the street, it will save them time and energy." For the rest of his Thursday broker tour, Serkes stops what he is doing to take pictures of whatever interests him, whether it is the surrounding shops or a painted mural of the bay on the doors of a three-car garage. Serkes always has his camera ready when he needs it. The mural, for example, is on a road he has driven by dozens of times, but the light was just right this time. Merging photography with tech Photography is mo...