Rebuilding trust, image in downturn

Roadmap to Recovery: Town hall audio conference

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Falling home prices and mortgage rates could get many would-be home buyers off the fence in 2009, but many will continue to be wary of "catching a falling knife" or won’t be able to get financing if they’re ready to buy.

It will be up to a shrinking cadre of knowledgeable, tech-savvy agents and brokers to rebuild trust with consumers by providing "value added" information and insight to clients while finding ways to cut their own costs …