OpinionIndustry News

Tool simplifies online community

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Late last week I added Google Friend Connect to my blog (if you followed @jburslem on Twitter you would have seen my tweet asking for people to help me test it out). I did so after Google made the service widely available to all Web site owners. Friend Connect is part of the Open Social movement that lets you, the Web site owner, add community and social features to your site with single upload (OK, it's two uploads but there's still no programming required). By doing so, you'll instantly bring a new social networking aspect to your site. But the best thing is, rather than having people build new identities from scratch, Friend Connect lets people join your site using their preexisting identities -- effectively countering the growing sense of social networking fatigue. In short, by enabling Friend Connect on your site, visitors can easily join your community by logging in with their Google account as well as a few others -- which, as of today, also includes their Twitter pro...