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Embracing ‘fundamental change’

Real Estate Connect Speaker Profile: Kenneth Jenny

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Kenneth Jenny, managing partner for Mediatise LLC, a consulting company, is an industry veteran who has served in executive roles for Coldwell Banker Residential Affiliates, Prudential Real Estate Affiliates, RealEstate.com and Land Equity Partners. Jenny will serve as a moderator for a workshop session during the Real Estate Connect conference in New York City, which runs from Jan. 7-9, 2009. He responded to a set of questions posed by Inman News: What do you see happening in the real estate market in 2009? All industries related to the residential real estate market will need to embrace fundamental change. There will be no time to evolve, and the need to change now will be mandated by a hugely changed market and consumer mindset. What advice do you have to help real estate agents and brokers get through this market? Be different, speak differently, and embrace what seems to be the future -- now. Challenge others in the industry by setting a new standard and then doing t...