Don't scrimp on marketing during downturn

Roadmap to Recovery Q&A: Kirsten Mohan, Part II

Q: What skills will the real estate agent of the future require?

A: There are two skills in particular that agents will have to acquire in order to be successful in the future: one being marketing and the other being the strategic use of the Internet — and social media in particular — to build business.

Any agent who wants to survive must have a deep understanding of fundamental marketing principles and understand how to apply them in today’s market. Innovative marketing is the key to success in tough times.