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Don’t scrimp on marketing during downturn

Roadmap to Recovery Q&A: Kirsten Mohan, Part II

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: As a part of the Roadmap to Recovery editorial project, Inman News is calling for our audience to help chart a course for the future of the real estate industry by participating in surveys, essays, audio conferences, and Q&A and Inman Community discussions. Click here for details.The following is the second part of a two-part Q&A with Kirsten Mohan, a Seattle-area real estate agent and marketing specialist (click here to read Part I, "A flight to real estate quality"):Q: What skills will the real estate agent of the future require?A: There are two skills in particular that agents will have to acquire in order to be successful in the future: one being marketing and the other being the strategic use of the Internet -- and social media in particular -- to build business.Any agent who wants to survive must have a deep understanding of fundamental marketing principles and understand how to apply them in today's market. Innovative marketing is the key to succ...