Better Homes and Gardens Real Estate LLC today announced the launch of Premier Selection, a brand extension that aims to connect real estate sales professionals with buyers and sellers of high-end properties.

"We started with research to make sure that the brand would extend well to a more exclusive audience of home buyers and sellers — and the results came back identifying a clear opportunity," said Camilla Sullivan, the company’s senior vice president of marketing. "We are applying branding best practices to this extension, in order to create a synergy between our main brand and Premier Selection."

To qualify for the Premier Selection program, a property will have to meet several criteria such as price and quality, according to a press statement.

The Better Homes and Gardens Real Estate network "will provide training and support to agents for better servicing consumers in this unique market," and will offer brokers "distinctive and elegant Premier Selection lawn signage," the statement revealed.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription