Better Homes and Gardens Real Estate LLC today announced the launch of Premier Selection, a brand extension that aims to connect real estate sales professionals with buyers and sellers of high-end properties.

"We started with research to make sure that the brand would extend well to a more exclusive audience of home buyers and sellers — and the results came back identifying a clear opportunity," said Camilla Sullivan, the company’s senior vice president of marketing. "We are applying branding best practices to this extension, in order to create a synergy between our main brand and Premier Selection."

To qualify for the Premier Selection program, a property will have to meet several criteria such as price and quality, according to a press statement.

The Better Homes and Gardens Real Estate network "will provide training and support to agents for better servicing consumers in this unique market," and will offer brokers "distinctive and elegant Premier Selection lawn signage," the statement revealed.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We're here to help. Free 90-day trial for new subscribers.Click Here ×