Don't delete that blog -- tweak it

Experts explain blogging pitfalls, best practices

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When it comes to generating leads and landing new clients, many brokers and agents have their doubts about whether a blog is the best use of their time.

Two prominent advocates of blogging as an effective tool for realtors — Dustin Luther and Jay Thompson — say that if you’re not getting results, you might reconsider how you’re going about blogging rather than give up on it altogether.

Speaking at the Inman News Real Estate Connect conference in New York, Luther and Thompson offered advice on how to make sure that the time you spend blogging pays off in results results.