Industry NewsTechnology

Don’t delete that blog — tweak it

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When it comes to generating leads and landing new clients, many brokers and agents have their doubts about whether a blog is the best use of their time.Two prominent advocates of blogging as an effective tool for Realtors -- Dustin Luther and Jay Thompson -- say that if you're not getting results, you might reconsider how you're going about blogging rather than give up on it altogether.Speaking at the Inman News Real Estate Connect conference in New York, Luther and Thompson offered advice on how to make sure that the time you spend blogging pays off in results results. Their ideas ranged from simple, easy-to-execute suggestions -- make sure your blog includes your contact information -- to more sophisticated strategies for producing "backlinks" and fine-tuning your site by analyzing the traffic it generates.The insight Luther and Thompson offered comes directly from experience, and much of it could be boiled down to this: Stop trying so hard to generate leads, and focus inst...