I am so tired of hearing real estate professionals say, "We need to work on our image, convince the public it is a great time to buy and prove to them we are worth our commission." They want to keep pumping life into last century’s model, but it is way past CPR help. "The World is Flat" (see Thomas L. Friedman’s book by that name) so deal with It!

Real estate professionals need to face the real issues:

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