Industry News

The real estate dues blues

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

This happens every January: Fired up with the energy of having played with the geeks at the Connect conference, I decide that I'm going to embrace technology again. It's good for me, this yearly attempt. I'm like a Polar Bear Club swimmer, jumping in and freaking out, but readying myself for a more lasting and satisfying attempt later in the year. And today I jumped in and had two very distinctly opposite experiences. The first: I decided to run my first Internet keywords advertising campaign. I am impressed just seeing the words, as though I had written "associate justice of the U.S. Supreme Court" or "new proof: Fibonacci numbers." The point is, for me this is hard stuff, but I am building my business to the point where I should have multiple listings (yay!) and so I'm going to want to try different things in individual ad campaigns. So I went with Google because they're the 8,000-pound gorilla, and of course they make things easy for you: Here's a dem...