Free is poor strategy for real estate ads

Roadmap to Recovery Q&A: Gahlord Dewald

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Editor’s note: Inman News posed a set of questions to our readers as a part of the Roadmap to Recovery editorial project, which is charting a course forward for the real estate industry.

There are a lot of ways I think the real estate industry will look different after the "down-cline." One area with a lot of room for improvement is the use of technology beyond lead generation — generating satisfied customers, for example.