Market Leader posts $13.1 million loss

Focus shifts to helping agents generate their own leads

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HouseValues.com parent company Market Leader Inc. says it’s pinned its hopes for the future on a new platform that helps agents generate and manage their own leads.

Market Leader reported a $13.1 million net loss for 2008 Thursday, despite cost-cutting measures that helped the company maintain positive cash flow from operations in the face of a nearly 36 percent decline in revenue.