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VOWs: How and why

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Editor's note: This guest article, part of a series of articles about Virtual Office Web sites (VOWs), is republished with permission of the author. Click here to view the original. By VICTOR LUND Historically, in agent-consumer relationships the flow of information was one way -- the agent would find the information for the client and send an e-mail message or a link. You can differentiate yourself using a Virtual Office Web site (VOW) to provide many high-touch services. With a VOW -- a broker-operated Web site that allows consumers to access a wide range of real estate information after a registration process -- the flow of information is bidirectional. VOWs can help create a conversation with consumers. Think of your VOW in the same way you think of your Internet Data Exchange (IDX) Web site (IDX is a widely used online exchange system for sharing property information). VOWs can provide richer information than IDX sites, such as listing history, tax data, and...