Beating the recession

Four ways to turn your business around

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Is your real estate business suffering from too many expenses and a lack of closed sales? If so, today’s column gives you four ways to put your business back on track no matter what the market does.

1. Invest in training and education
The number one mistake that both agents and companies make in a slowing market is to cut back on their training and education budgets. When money is tight, it’s easy to justify diverting funds to other areas. The agents and companies who are currently investing in training are picking up market share now and will be well positioned to dominate players as the market improves.