Industry News

Tech tips from women in real estate

Part 1: Recipes for online success

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 1 of a two-part series. Read Part 2.) Technology was the hot topic at the recent AFIRE (Awesome Females in Real Estate) conference held in Savannah, Ga. Here's what some of real estate's most talented women had to say that can help you build your online business. 1. Coordinate your Web marketing with your other marketing efforts Deborah Falcone of the Wall Street Journal explained the importance of using print publications to reach local as well as national and international audiences. While the print version of the Journal reaches fewer than 2 million readers, the Web version of the Journal reaches 35.4 million readers. Falcone's recommendation was to become actively involved in the Journal's new discussion groups as well as answering questions posed by readers at their Realtor Forum. When you post your profile, be sure to take advantage of the "dot-drawing" at It shows Journal readers that you are hip and taking full advantag...