Industry NewsNews Brief

Zap negativity, tap distribution

Part 2: Recipes for online success

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 2 of a two-part series. Read Part 1.) Need help building your online business? Check out what real estate's leading women had to share at the recent AFIRE (Awesome Females in Real Estate) conference in Savannah, Ga. 1. Distribution trumps destination Jennifer Anderson of Point2Agent explained how "distribution trumps destination." In other words, it is more important to have your listings appear on multiple sites rather than two or three sites with high traffic. Since consumers search on multiple Web portals, it's imperative that your listings appear in as many places as possible. Point2's syndication service reaches 40 different major real estate portals and more than 200,000 agents in 100-plus countries. Janet Case of explained how her company helps agents reach clients all over the world. Her service allows agents to have their listings posted in multiple languages in multiple countries. The Proxio platform can also be used in other...