BrokerageIndustry News

Making real estate portable

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

My business is very portable. Last Friday, while I was in my car headed to a local coffee shop to write an offer for a buyer, I moved my business from Keller Williams, a national franchise with independently owned and operated offices all over the country, to a tiny boutique brokerage in my hometown. As my new broker transferred my license, his tiny company grew by 33 percent with a couple of keystrokes and the $20 he had to pay the state. He got his broker's license the same year that I got mine. While mine got dusty, he started a real estate company. My move to his company consisted of changing numerous online profiles and changing the logos on four Web sites, which I did Friday evening -- much less work and expense than moving to a big real estate company or than starting my own company. Even my business cards will remain the same, except for the logo. I own everything that I use for my business, including all the domain names, and I self-host all but one Web site (I own ...