Industry News

Going ‘green’ boosts bottom line

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Would you like to help your clients save money and "go green" at the same time? If so, today's column will show you how. Karen Storey of is a co-author and trainer for the National Association of Realtors' green designation. Storey recently spoke at the AFIRE (Awesome Females in Real Estate) conference and shared a wealth of ways to improve your bottom line by going green. According to Storey, "going green" comes down to three words: "recycling," "reusing" and "reducing." Most people are familiar with "recycling." For example, recycling a single aluminum can can power a television from three to four hours. In terms of "reusing," a 3,000-square-foot house that collects roof water from a 1-inch rainfall would save 1,875 gallons of water. In an area that receives 20 inches of rain per year, that's 37,500 gallons of water that could be reused. Until recently, solar energy has been more expensiv...