The answer to: 'Why should I hire you?'

Realtor Notebook

The other day I was trolling the Internet looking for ideas. I am still building some pages into my Web site and writing a value proposition. I need that magical page and those paragraphs that answer the all-important question: Why should I hire you?

I already have the virtual bus bench on my site that plainly states: "I am all that AND a bag of chips," but I don’t think that is really a value proposition. The virtual bus bench started as a joke and then took on a life of its own. It became viral when one of my clients e-mailed it to 50 or 60 of her closest friends.