Industry News

The answer to: ‘Why should I hire you?’

Realtor Notebook

The other day I was trolling the Internet looking for ideas. I am still building some pages into my Web site and writing a value proposition. I need that magical page and those paragraphs that answer the all-important question: Why should I hire you? I already have the virtual bus bench on my site that plainly states: "I am all that AND a bag of chips," but I don't think that is really a value proposition. The virtual bus bench started as a joke and then took on a life of its own. It became viral when one of my clients e-mailed it to 50 or 60 of her closest friends. It really isn't enough to say I am all that AND a bag of chips. It sounds silly as I write it, but as I looked over numerous Realtor Web sites looking for inspiration I saw the same type of marketing that was worded a bit more elegantly. The Web pages are like big ads for the real estate company: They tell how wonderful the company is. There are 10- or 15-year-old photos of agents on some of the sit...