Industry NewsTechnology

Rounding up your real estate listings

Realtor Notebook

It is 10 o'clock; do you know where your listings are? After moving to a new real estate company a few weeks ago I had to update my profiles, which are scattered all over the Internet. It forced me to review my online presence. It took some time, but I learned a few things in the process. There are a number of national real estate Web sites where property listings information can be advertised. Some are also social networks where we can interact with buyers and sellers if we choose to do so. The sites are beautiful and have more to offer consumers than the Web sites created by real estate brokerage companies or by the National Association of Realtors. However, the information on the sites is not always accurate or up to date. I went to one of the sites I am using and clicked a button to have my listings put in. I ended up with two of my listings, one of which was sold a month ago. It shows up as a sold listing in our multiple listing service -- I checked. Another listing ...