Industry NewsTechnology

Real estate tech for non-techies

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I recently gave a talk on social media and property marketing on the Internet. The event I spoke at was through our local board of Realtors and they called it a technology fair. Our president introduced me as some kind of a technology expert, and even though 3.75 continuing education credits were involved I didn't want the group to start leaving the room so I quickly reintroduced myself as a Realtor who uses the Internet for social interaction and networking in my real estate business. Often we confuse the Internet with technology. There is some technology involved, but it isn't about technology. I drive a car every day, and it uses technology, but all I need to do to accomplish my goals is use the car. I don't have to understand the technology behind it. If I were introduced to a car for the first time and told that I was going to a technical class on the automobile, I would be intimidated and would question my ability to learn something so alien to me at my advanced age...