Industry NewsMortgage

FTC moves to protect mortgage relief site

Scammers hijack MakingHomeAffordable.gov link

The Federal Trade Commission didn't know who was buying sponsored links for the search term "Making Home Affordable" and then redirecting traffic from the Web site of the Obama administration's free mortgage relief program to their own commercial sites. But the FTC wanted them to stop.So on Friday, the government obtained a temporary restraining order against "one or more persons who are unknown to the agency at this time because the defendants have cloaked their practices in the anonymity of the Internet," the FTC said in a press release.According to the FTC's complaint, the defendants purchased "sponsored links" for their advertising on the results pages of Internet search engines including Yahoo, MSN.com, altavista.com and alltheweb.com.When consumers searched for "making home affordable" or similar search terms, the defendants' ads displayed the Web site address "makinghomeaffordable.gov," the official Web site for the Making Home A...