Seattle-based John L. Scott Real Estate is building on its ongoing technology partnership with Microsoft Corp. to launch a social network, JLSconnect.

Users must have a Windows Live account to log into JLSconnect, where they can see and map properties with Microsoft Virtual Earth, share saved properites with other users, and post and view comments on their own and others’ favorite lists.

JLSconnect allows users to see which of their contacts are online and initiate a chat session using Windows Live.

The social network is powered by Microsoft Silverlight, which integrates several of the software developer’s "cloud computing" services, including Live ID, Live Contacts, Live Presence, Live Messenger and Virtual Earth on JohnLScott.com.

John L. Scott is targeting Gen X and Gen Y agents "to begin the process of reinventing how consumers and agents can collaborate around the home-buying experience," said Sam Chenaur, platform strategy advisor for Microsoft, on his blog, "Moving the Needle." 

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