OpinionIndustry News

No Bada Bing for Rightmove

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Finally Google has a competitor in search. Microsoft's new engine Bing, which went live yesterday, delivers comparable and in many cases more relevant results than its archrival. If, and it's a big if, Microsoft can take market share from Google, it could be good news for local real estate agents who should benefit from Bing's algorithm at the expense of larger property portals like Rightmove.

A quick comparison of three high-volume overseas property-search phrases -- Property in France, Property in Spain and Property in...