Finally Google has a competitor in search. Microsoft’s new engine Bing, which went live yesterday, delivers comparable and in many cases more relevant results than its archrival. If, and it’s a big if, Microsoft can take market share from Google, it could be good news for local real estate agents who should benefit from Bing’s algorithm at the expense of larger property portals like Rightmove.
A quick comparison of three high-volume overseas property-search phrases — Property in France, Property in Spain and Property in Portugal — reveal no results for the U.K.’s market leader. Rightmove ranks in the top 10 on Google (U.K.) for all three terms.