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Real estate and social media marketing

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Real estate is an inherently social enterprise -- agent-client relationships stemming from real estate deals can mature as personal friendships, and personal friendships can become business relationships. As a real estate professional, the more people you know, the more prospective buyers and sellers you know. Online social media can bring friends closer and make it easier for people to get to know strangers, too. And perhaps that is why so many real estate agents have launched blogs and set up profiles and made connections in online communities such as Facebook, LinkedIn, Twitter and YouTube, among others. But direct marketing using social media can be a bad idea, notes Inman News columnist Teresa Boardman. In a June 25 column, "Keep social media social," she wrote that "social networks are for being social and not for selling anything." It can be worthwhile for real estate professionals to participate on social media sites, however, she stated: "It ...