Let clients come to you

'Inbound marketing' pays off for agents

Are you still relying on old-fashioned "outbound marketing" techniques? If so, it’s time to make the shift to the hottest new way to reach today’s Web 2.0 consumers: "inbound marketing."

Outbound Marketing
For years, the real estate industry has relied on the old "hunt ’em, tell ’em, and sell ’em" model of marketing. You know the drill. Door knock, cold call, mail to your geographical farm, advertise in print publications, and plaster your face on billboards. When you do get a lead, be prepared with the right scripts that tell them how good you are.