Industry News

Dust off ‘old-school’ sales techniques

Tried-and-true marketing still pays off for agents

Don't miss the real estate event of the summer
Join 4,000 real estate pros at Connect SF, Aug 7‑11, 2017

When it comes to marketing your business, are you still relying on the old tried-and-true strategies? Do these old-fashioned approaches still have relevance in today's twittering Facebook world? I recently spoke at three different seminars for a brokerage in New York on how to use social media. At each event, Henry Weber, the president of the franchise, opened the meeting. Weber told a powerful story that illustrates the tremendous need for agents to have social media expertise and some plain old-fashioned real estate basics as well. Weber has an active Facebook presence, including a fan page for his company. An old friend who he hadn't heard from in more than 20 years found him on Facebook and "friended" him. She then followed up with a question about selling her home, wanting to know how much her home was worth.Weber responded, "I haven't seen it yet, so I can't tell you." The woman's response was, "We have quite a bit of work to do before we're ...