Industry News

Dust off ‘old-school’ sales techniques

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

When it comes to marketing your business, are you still relying on the old tried-and-true strategies? Do these old-fashioned approaches still have relevance in today's twittering Facebook world? I recently spoke at three different seminars for a brokerage in New York on how to use social media. At each event, Henry Weber, the president of the franchise, opened the meeting. Weber told a powerful story that illustrates the tremendous need for agents to have social media expertise and some plain old-fashioned real estate basics as well. Weber has an active Facebook presence, including a fan page for his company. An old friend who he hadn't heard from in more than 20 years found him on Facebook and "friended" him. She then followed up with a question about selling her home, wanting to know how much her home was worth.Weber responded, "I haven't seen it yet, so I can't tell you." The woman's response was, "We have quite a bit of work to do before we're ...