The use of social media is skyrocketing, as we all know. And myth No. 1 is that it’s the young people who are signing up and twittering about what they ate for breakfast and who they’re sitting next to at the beach. Wrong! Facebook is being inundated by the boomers (known as "Silver Surfers"), and Twitter is literally everywhere. "Here comes everybody!" as media guru Clay Shirky proclaims.

The "everybody" is led by businesses. On the Internet, you’ll find countless articles on how to build sales, establish brands, write blogs, create contacts, and manage customer relations. In a recent Inman discussion on consumer-centric real estate brokerage, Cathy McDaniel said "relationships will build your business for a great future ahead."

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