This week, as we all get into REBarcamp and Inman’s Real Estate Connect in San Francisco, I want to run some charts and graphs — a little data to help put various marketing ideas and technologies in perspective. Individual technology use is always better when you understand how your own audience uses it, but it’s also great to look at the broader context to get thoughts and ideas.
The two charts I’ll be talking about are from Nielsen. One deals with online engagement: what kinds of sites and tools are people using online? The other is the result of asking people how much they trust various information sources.