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Social networks: bigger than e-mail

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: Meet Gahlord Dewald at the upcoming Real Estate Connect conference in San Francisco, which runs from Aug. 5-7, 2009. He will be available to meet with conference attendees from 12:30 p.m. to 1:30 p.m. on Thursday, Aug. 6, in the Palace Hotel's Ralston Room. Click here to send him a message. This week, as we all get into REBarcamp and Inman's Real Estate Connect in San Francisco, I want to run some charts and graphs -- a little data to help put various marketing ideas and technologies in perspective. Individual technology use is always better when you understand how your own audience uses it, but it's also great to look at the broader context to get thoughts and ideas. The two charts I'll be talking about are from Nielsen. One deals with online engagement: what kinds of sites and tools are people using online? The other is the result of asking people how much they trust various information sources. More popular than e-mail This first chart (click here ...