SAN FRANCISCO — From prom dresses to diets to engagement rings to social media, our online behavior speaks volumes about us — if businesses take the time to analyze and interpret the information, said Bill Tancer, an author and data geek who serves as general manager of global research for Internet metrics company Hitwise.

Tancer, speaking Wednesday at the Inman News Real Estate Connect conference, discussed the potential game-changer if Google more actively routes real estate searches to its mapping platform.

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