VOWs: Power to (understand) the people

Industry experts detail importance of consumer analytics

SAN FRANCISCO — Bill Chee, a former National Association of Realtors president, said he worked in the real estate business for 44 years, and "37 of the years were wasted."

"I was spending all of this time with (property) data" over the decades, said Chee, president of Prudential Locations in Hawaii, though in 2002 there was a realization to "start doing more to learn about people," as real estate is inherently a people business.