BrokerageIndustry News

Happy agents and happy hours

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Several of my friends and business contacts own small real estate brokerages. One thing I keep hearing from them that is that they are looking for ideas on how to keep their agents engaged with the company. In most cases they are talking about social activities or office projects. I keep thinking that they are working with or looking for the wrong agents and that a brokerage can and should be successful without having social events or events beyond selling real estate that require agent participation. There are agents who sell real estate to make a living and who don't join companies or offices because of affiliation needs -- those who may not have the time or interest in "belonging" to something and who already belong somewhere and who have a social life outside of and beyond their work. Some of us join brokerages big or small for business reasons only. There are agents who need to go into an office and want to participate in events and parties or to have othe...