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Tapping the ‘Big 3’ in social media

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Last week, I wrote about reasons to keep your blog going even though you hear the siren call of other social media platforms such as Twitter, Facebook, LinkedIn, etc. This week, I'll work the other direction: Reasons why you might consider expanding your marketing efforts to social media platforms that are outside of your control. Real estate broker and blogger Jay Thompson, in a comment on last week's article, noted that blogging is social media. So what's the difference between blogging and using existing social media platforms (aside from, as noted last week, a lack of control)? The most commonly used communication formats in most social media platforms tend to be very short. Twitter posts, Facebook status and wall notes and LinkedIn status are all limited in the number of characters allowed. So no lengthy dissertations. This is great for those who don't want or need to use a lot of words to explain their thoughts. Many platforms facilitate longer communications via mes...