Facebook dos and don'ts for agents

Part 3: Takeaways from Real Estate Connect SF

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Are you making the most out of the new technologies in your real estate business? If not, check out these tips from Real Estate Connect San Francisco.

Parts 1 and 2 of this series outlined best practices for using the Web and the social media in your real estate business. Today’s column looks specifically at best practices for Facebook.

1. The 95-5 Rule
Regardless of which social media platform you use, your ultimate goal is to engage in conversations that lead to online friendships or that produce followers for your business.