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Facebook dos and don’ts for agents

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Editor's note: This is Part 3 of a three-part series. Read Part 1 and Part 2. Are you making the most out of the new technologies in your real estate business? If not, check out these tips from Real Estate Connect San Francisco. The first two parts of this series outlined best practices for using the Web and social media in your real estate business. Today's column looks specifically at best practices for Facebook. 1. The '95-5' Rule Regardless of which social media platform you use, your ultimate goal is to engage in conversations that lead to online friendships or that produce followers for your business. Some participants at a recent Real Estate BarCamp conference said that they don't even mention their real estate business when they're on Twitter and Facebook.Others mention their business only occasionally. Virtually everyone who is succeeding online agreed on this point; however, 90-95 percent of your posts should be contributing to the online conversation by he...