Facebook dos and don'ts for agents

Part 3: Takeaways from Real Estate Connect SF

Are you making the most out of the new technologies in your real estate business? If not, check out these tips from Real Estate Connect San Francisco.

Parts 1 and 2 of this series outlined best practices for using the Web and the social media in your real estate business. Today’s column looks specifically at best practices for Facebook.

1. The 95-5 Rule
Regardless of which social media platform you use, your ultimate goal is to engage in conversations that lead to online friendships or that produce followers for your business.