Industry News

Bridging real estate’s generational gap

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you still proclaiming that you are "the local real estate expert"? If so, you may be surprised about how few people actually give a hoot. According to the National Association of Realtors, approximately 50 percent of real estate Web leads go unanswered. The reason is twofold. First, Web leads often expect instantaneous response. Second, they may take months of intensive follow-up before they will contact you to do business. At a recent conference, a speaker was explaining how she converts her Web leads into closed business. The speaker's solution was to contact the Web lead and to say the following: "Congratulations on choosing a professional real estate expert to assist you in finding the perfect home for you. The next step is to call me for a 10-minute evaluation of your wants and needs. As a top agent, I have access to all the properties on the MLS as well as good deals that aren't listed. I know where the best properties are at the best prices. If ...