The tragedy of a Twitter strategy

Caution: It's not a marketing tool

Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17

Twitter. The word itself is enough to strike fear and loathing into the hearts of some Hollywood A-listers. And yet, within the real estate industry there is apparently no technology tool that inspires more passion than this microblogging service.

Why, a raging online debate popped up recently between Marc Davison (@1000wattmarc) and Dustin Luther (@tyr) about how to measure influence in the Twittersphere. That debate, in turn, led to this rather interesting post from Marc that included an in-depth interview with Joe Fernandez of Klout — a service that offers a measure of your social media influence.

It’s all rather interesting, and if you have a free rainy afternoon — or live in Seattle, which I suppose is more or less the same thing …