The tragedy of a Twitter strategy

Caution: It's not a marketing tool

Twitter. The word itself is enough to strike fear and loathing into the hearts of some Hollywood A-listers. And yet, within the real estate industry there is apparently no technology tool that inspires more passion than this microblogging service.

Why, a raging online debate popped up recently between Marc Davison (@1000wattmarc) and Dustin Luther (@tyr) about how to measure influence in the Twittersphere. That debate, in turn, led to this rather interesting post from Marc that included an in-depth interview with Joe Fernandez of Klout — a service that offers a measure of your social media influence.

It’s all rather interesting, and if you have a free rainy afternoon — or live in Seattle, which I suppose is more or less the same thing …