Women make or influence a whopping 91 percent of real estate decisions. Women think about, shop for and buy homes differently than men

Women make or influence a whopping 91 percent of real estate decisions. Women think about, shop for and buy homes differently than men – and they are desperately seeking real estate advisors they can trust.

In this webinar with syndicated Inman columnist and women’s real estate expert Tara-Nicholle Nelson, author of The Savvy Woman’s Homebuying Handbook, you will:

  • Wake up to the vast decision-making ‘power of the purse,’
  • Understand what women want from you, in the context of their real estate transactions and how to position yourself as their trusted advisor,
  • Get 3 concrete, proven and cheap power-tweaks you can make to your on- and offline marketing to make more money – and keep more of what you make – by attracting women real estate consumers, then earning their loyal lifelong repeat and referral business.

Women buy $2 trillion in real estate every year. Learn how to connect with your share of this market!

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