Industry NewsTechnology

Facebook ‘friends’ vs. the real thing

Realtor Notebook

Online social networks are not just for Realtors and they are not just for business. It is hard to imagine that I would make such a claim considering they were not invented for marketing or for real estate in the first place, and that everyone seems to use them. There is a personal side to social networks, and as time goes on it seems to be getting lost in the shuffle. Things have changed and I find myself doing some digital fall cleaning to get myself back on track. One of the biggest changes is that the definition of "friend" has changed. Many are people I don't know at all and whom I have never met. There are more people who are trying to "engage others," but they don't allow themselves to be engaged so I can't really get to know them or have a conversation with them. There are people who I am connected to on social networks who were friends. Maybe they still are friends but I have so little contact with them that they are more like acquaintances t...