Scripps Networks Digital has acquired Realogy Corp.’s OpenHouse.com — a Web site where homebuyers can find information about open houses — adding it to a suite of HGTV Web sites including FrontDoor.com that provide information through the homeownership lifecycle.

Realogy and its brands will maintain their association with OpenHouse.com through a continued marketing relationship with HGTV’s FrontDoor.com, which includes an online listings distribution agreement for all of Realogy’s property listings, Scripps said. Realogy Franchise Group was FrontDoor’s initial listings partner when Scripps launched the site in 2007 (see story).

Scripps Networks Digital has acquired Realogy Corp.’s OpenHouse.com — a Web site where homebuyers can find information about open houses — adding it to a suite of HGTV Web sites including FrontDoor.com that provide information through the homeownership lifecycle.

Realogy and its brands will maintain their association with OpenHouse.com through a continued marketing relationship with HGTV’s FrontDoor.com, which includes an online listings distribution agreement for all of Realogy’s property listings, Scripps said. Realogy Franchise Group was FrontDoor’s initial listings partner when Scripps launched the site in 2007 (see story).

OpenHouse.com helps homebuyers find open-house schedules and addresses, view home photos and details, and hundreds of thousands of virtual home tours, as they create an open-house touring schedule. Realogy opened up the site to brokers and agents outside of the Realogy brand in January 2008 (see story).

Scripps said FrontDoor.com is positioned to take the site’s online open-house marketing to a broader audience. Integration with FrontDoor’s 4 million listings and the expert knowledge and content from HGTV "will be a win for consumers and real estate professionals alike," said Vikki Neil, general manager of home brands for Scripps Networks Digital, in a press release.

In August, FrontDoor announced a listings distribution and content partnership with more than 250 newspaper Web sites around the country. That deal followed a similar partnership with Internet Broadcasting, announced in June, in which FrontDoor listings and "expert relevant content" are distributed to television station Web sites.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription