Industry NewsTechnology

RealtyTrac, fall off Top 20

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Home-improvement lead-generation site ServiceMagic elbowed its way past and to take the fifth position on Hitwise’s list of most visited real estate-related Web sites in September.

There were no new members among Hitwise’s list of top 10 real estate Web sites, with (6.86 percent market share), Yahoo! Real Estate (4.66 percent), Zillow (3.05 percent) and ZipRealty (2.59 percent) holding on to the top spots on the list.

With a 2.45 percent share of traffic in the category, ServiceMagic, which ranked 11th in June and seventh last month, moved up two places, bumping (2.4 percent market share) into sixth place and (2.26 percent) into seventh. (1.68 percent), MSN Real Estate (1.64 percent) and RE/MAX Real Estate (1.42 percent) held onto positions eight through 10 on the Hitwise top 10.

The top 10 sites accounted for 29 percent of all visits in the real estate category, while 40 percent of traffic was captured by the top 20 sites, Hitwise said.

Moving up on the Hitwise list of the top 20 most visited sites in the real estate category were Apartment Guide (up four positions to 13th), MyNewPlace (up one position to 14th), AOL Real Estate (up one position to 15th) and (up one position to 18th).

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In June, Apartment Guide was ranked 22nd, was 25th, and AOL Real Estate was 42nd.

Listingbook Services and Redfin returned to the Hitwise Top 20 in September, taking the 19th and 20th positions. Both sites were on the Top 20 list in June; Redfin slipped to 21st in July and August, while Listingbook Services fell to 25th in August. …CONTINUED