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A lesson from the real estate industry

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I am not writing a review of the 2009 BlogWorld & New Media Expo in Las Vegas. First, such a task would require several books containing details that likely may lead to lawsuits in several jurisdictions. Second, others have already done an excellent job: I'd recommend Morgan Brown's excellent (and brief) recap of BlogWorld as a starter, and David Thomas's recap of Chris Brogan's closing keynote hits pretty much all of the themes from this year's BlogWorld event. I prefer to discuss Eric Stegemann's comment from Sin City that the real estate industry is among the leaders on this whole social media thingamajig: "Real estate is way out ahead on social media than other industries ... seriously." There's a lot of truth to Stegemann's Twitter post. Sometimes, it takes going over to the neighbor's house to see that the grass ain't greener over here. We have much to learn from thinkers and innovators from outside of real estate, but when it comes to how to adopt the ...