The Web is awash in articles and blog posts with headlines like "The Five Best Practices of Twitter," "Seven Facebook Page Dos and Don’ts," "25 iPhone Apps You Just Can’t Do Without!" and "10 Things You Need to Do Right Now If You Want to Eat Lunch at the Cool Kids’ Table."
If you read enough of them, they start looping back on themselves and you notice that items listed in one person’s "15 Most Awesome Techniques for Converting Leads via Twitter" is listed in another person’s "12 Examples of Horrible Social Media Backwardness."
What do we do with all that? Well here’s what I do. I don’t believe in "best practices." That’s right. No best practices for me.