Industry News

In real estate agents we trust?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

It is hard to imagine or to understand, but not everyone trusts real estate agents or Realtors. According to a Harris poll, 20 percent don't trust us at all and only 7 percent trust us completely. As an industry we shoot ourselves in the foot when it comes to being trustworthy. One example is the press releases and other information from the National Association of Realtors (NAR). NAR is a huge trade association that promotes our industry. As such, NAR tends to put a positive spin on buying real estate. In the land of NAR, it is always "a great time to buy" real estate. The truth is it isn't always a good time to buy real estate -- not every market is the same and not everyone who can buy real estate should be buying real estate. The group also beats the drum about how real estate is local, which is true. There are those real estate companies and individual professionals who make general statements about real estate that are misleading and breed distrust. One c...