Industry NewsTechnology

Google’s got social game

Real Estate Tech Review: Google Social Search

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

Google has added a new tool: Social Search. Accessible via Google Labs, Social Search provides results culled from the searcher's social media graph. Just as there are separate tabs in the normal Google search for images, blogs, video, etc., once you opt in to the Social Search experiment you'll see a new tab for social-enhanced search-engine results. For now, I'd consider this tool pretty bleeding-edge: the requirements for opting in, creating a Google profile and logging in to your Google account will curb the initial group using this tool. However, if you wish you had thought more about video for search-engine optimization (SEO) before Google started blending video results into the regular search results, here's your chance for one of their next additions. For the past year or so, we've all been hearing about and experiencing how social Web activities produce results because social capital carries more meaning and influence than traditional paid advertising or other la...