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Deconstructing real estate marketing

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

There's an app for that. It seems that every other week some new piece of must-have-or-you'll-be-left-behind technology comes along. There's all the stuff to manage social media and social networking initiatives. There's all the reputation-management stuff. Then there's the search-engine optimization (SEO) stuff. Oh, and let's not forget the myriad real estate listing and promotion tools. And the multiple Web platforms, ranging from ad-driven sites to your own branded real estate portal. There's a lot of stuff out there. The temptation to sign up for and try out every possible service is great. No one wants to be blindsided by whatever the next great thing is. On the other hand, learning, managing and integrating all this technology can be time-consuming. I hear it all the time: "I don't have time to do all this stuff -- I'm trying to sell houses." If you're beginning to use more and more real estate technology focused on online marketing, it can be daunting j...